Turn potential into high performance in the Hook Sales Development Team
From Sales Development Representative to Account Executive, from new hire to top earner—see how our team levels up fast. Hear real promotion stories, learn how to boost your career and earnings and get insights from SDR Manager Oli on what it takes to succeed in Hook’s collaborative, high-energy culture.
From SDR to Senior SDR in 8 months - Meet Maddy
Maddy joined Hook after a career in TV production, making a bold move into sales. In just 8 months, she progressed from SDR to Senior SDR - a reflection of the support and progression available at Hook.
"The company is really supportive in whatever direction I want to go within my career, and that’s a really nice feeling."
Discover how Maddy turned a career 180 into a success story, and how she bought a house much faster than she ever thought possible.
From SDR to AE in 18 months - Meet Harry
From teaching to a career in sales, Harry’s journey at Hook is all about growth, opportunity, and the importance of strong culture.
"I joined Hook because I saw an opportunity at a really fast-growing company where I’d have access to the leadership team to learn and grow."
Learn how Harry was promoted to AE, and why he thinks Hook is the best place to grow your career.
Oli: Your SDR Coach
Oli brings passion and expertise to the heart of Hook’s sales culture. He shares what sets Hook apart, how his team consistently delivers results, and the traits he values in standout SDRs.
"From day one, I’ve been given the freedom to come in with some really exciting ideas and been able to implement them"
”Career Defining Opportunity“
”Rocket Ship“
”A Team that Inspires and Challenges“
”A Place You Can Grow“
Unlimited Earning Potential
Your earnings path at Hook
*Figures from June-December 2024
A career that is outstanding
A career that is rewarding
A career that is team oriented
A career that is fast-paced
Earn, Learn & Have fun at Hook
Equity
We believe in shared success, which is why every employee gets equity. It’s your stake in the incredible product and company we’re building together.
Rewards
We’re committed to supporting your career growth and wellbeing. Here’s what’s on offer:
- £80 a month health and wellbeing budget
- Private medical insurance with Bupa
- £500 annual L&D budget
- 27 days holidays + bank holidays (+ opportunity to buy & sell leave)
Socials
Our office is more than just a workspace - it’s a hub of energy & collaboration with:
- Twice-weekly team lunches: Think Dishoom, Farmer J’s, or a cheeky Nando’s.
- Office perks: A weekly Ocado delivery stocked with snacks and fresh fruit to keep you on top of your game
- Regular socials: From fine dining at Hakkasan to unforgettable trips to Ibiza and Berlin, we know how to celebrate success.
The Sales Development Representative Role at Hook
Everything you need to know about starting your sales career at Hook.
Compensation
- Correct persona - Director-level or above. If you get a C-Suite on the call, you earn 2x commission
- Ideal Customer Profile (ICP) - The company aligns with our ICP criteria
- Solvable pain point - The lead has a challenge we can address (Churn, Upsell, Efficiency, Forecast)
- Next steps confirmed - A demonstration is booked
- 15K On-target Earnings - Earn £1,250/month in addition to your base salary for achieving 6x SALs
- 1% commission on any closed-won deals
- C-suite bonus - 2x commission for C-suite leads
- Overperformance bonus – 2x commission for anything above target.
SAL (Sales Accepted Lead) criteria:
Commission Structure:
What you will do
- Conduct outbound prospecting activities, including cold calling and emailing to generate new leads and opportunities.
- Continuously improve key sales metrics, such as response rates, engagement rates, and conversion rates.
- Consistently meet or exceed monthly/quarterly sales targets for lead generation and opportunity creation.
- Having in-depth conversations with prospective customers about their needs and communicating those needs to the rest of the team- you will be responsible for helping us stay customer-first.
- Represent Hook at industry events and conferences
- Sales training and development courses to develop you as a sales expert
- Keeping up to date on sales and customer success trends to increase your credibility in the industry e.g. subscribing to blogs/podcasts, reading books, researching case studies.
Requirements
- You are relentless in your pursuit of success, leaving no opportunity unexplored.
- Curiosity drives you forward; you are constantly asking questions and seeking new knowledge.
- You prioritise collaboration and teamwork, recognising the value of diverse perspectives.
- Balancing multiple conversations at different stages comes naturally to you, ensuring each interaction adds value for the customer
Before you go...
Some creative outreach that landed meetings in 2024!
This is your moment.
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